The MailChimp Mobile App lets you create, send and track your email campaigns directly from your phone. Snap is an interesting app that allows you to snap a photo, turn it into a campaign, and send it to a select few or an entire list.
Guide to all the email template options in MailChimp
When we first built MailChimp, it was a single-screen interface. You’d simply copy-paste your HTML code, then hit send. It was so stupid-simple, you might’ve called us the “Basecamp for email marketing” except that Basecamp wasn’t invented yet. Back then, it was just assumed that you had to know how to code HTML in order to send HTML emails. Coding HTML emails by hand was actually the easy part. The hard part was list management and tracking. My point is, there were no templates, no inbox inspectors, no boingy pie charts, and definitely no social integration.
- MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you.
- Download Free MailChimp - Email, Marketing Automation for PC with this guide at BrowserCam. Developed and designed MailChimp - Email, Marketing Automation application suitable for Android OS and then iOS but you will be able to install MailChimp - Email, Marketing Automation on PC or computer.
My how things have changed. Nowadays, people want template options. And MailChimp’s got more email template options than anybody. There are email template features in MailChimp that even we forget we built. So I thought I’d put together this guide…
Build-From-Scratch Layouts
Let’s start with the basics. MailChimp comes with 5 starter layouts. If you’re new to email marketing, I recommend starting here, because these are pretty much the standard layouts that you’d use for any kind of email you’d send. They’re infinitely customizable to match your brand. And they’ve been bullet-proof coded to work in all the major email programs.
If you’re not convinced these layouts can be customized enough, check out these tutorial videos that we created to help you master our template designer:
Email Header Designer
The starter layouts come with our built-in header design tool. This is a collection of high-quality photography and illustrations from iStockphoto (see also: MailChimp’s iStockphoto integration) that you can use to build a great header image at the top of your templates:
You pick a graphic, then enter your company name and subheading to the side of it.
They’re even loaded with high quality fonts (please use them, because they were really, really expensive):
When you’re done, we’ll automatically pick a matching color palette for you. Launchpad app for macbook.
Automagic email designer
One hidden feature of our starter layouts is that when you begin the email design process, you can choose: “Help me design:”
and MailChimp will visit your company website, scan for your logo file, background colors, font colors, some sample “about us” text, and anything else that we might find in your website’s code to “jump start” your template. It works best if your website uses fairly standard coding and naming conventions.
For example, if your logo has the keyword “logo” or “header” we can reasonably guess that’s what you’d want in your email’s header. If you’re using a WYSIWYG or web hosting service that renamed the logo to “img232498.jpg” we’re not going to detect that.
If you’re not a MailChimp user, you can get a taste for how this works by clicking on “Automagic Email Designer” over in MailChimp Labs. Or, you can watch this old(ish) video of me trying to explain it.
Pre-designed Templates
If you’re one of those people who don’t like to start completely from scratch, we’ve also got a growing library of pre-designed templates that our in-house DesignLab created. They’re preloaded with images, colors, and fonts so that all you have to do is add content.
Options include:
- Coupons
- Event invites
- E-commerce (product matrix)
- RSS-to-email, and more.
Our template library is actually going to be expanded very soon, so stay tuned.
100+ TemplateZone Email Templates (for PC)
So maybe you don’t like any of our email layouts or pre-built templates. You want something different altogether. We’ve partnered with the folks at Template Zone to offer a free version of their High Impact Email to MailChimp customers. It comes with 101 free HTML email marketing templates:
Simply download the software from this page, link it to your MailChimp account (it’ll walk you through all the steps) and design your template. It has some cool image editing and font effects that you otherwise wouldn’t be able to do unless you’re handy with Photoshop. There are some very useful holiday and promotions categories, plus you can unlock more templates if you pay. I hear they’ve generously added about 30 more holiday templates for MailChimp customers, too!
660+ Email Templates from Equinux (for Mac)
Looking for something a little more “premium” and don’t mind paying for it? Equinux Stationery Pack works great for Apple Mail, and integrates with iPhoto so that you can really customize those event invitations with your own pictures, and do cool effects.
Build your email templates with Equinux (they’re offering a $10 discount to MailChimp customers), then use our email beamer feature to send your design to MailChimp.
Apple Mail Stationery
There are also a couple dozen beautiful email templates built in to Apple Mail, and they’re totally free. You could design an email there, then send it to MailChimp with our email beamer (See: Using Apple Mail’s Stationery with MailChimp).
Email Beamer
I just mentioned MailChimp’s Email Beamer above, but it can be used for a lot more than importing pretty stationery from Apple Mail. Basically, anything that you can email to MailChimp can be turned into an HTML email. We’ll actually grab the images and host them on our servers for you. Free. We’ll automatically inline the CSS, so it doesn’t break in the major email apps.
This is ideal if you’re setting up a MailChimp account that non-techies might use. They can write their content in Outlook or whatever email program they’re most comfortable with. They can even attach their own cheesy clip art (which you can remove later). All they have to do is email it to MailChimp, and it’ll be converted into an HTML email.
Forward gotomeeting invites, survey links, quick alerts from your mobile device, and more. Think of all the possibilities.
Here’s a video:
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Special Partner Email Templates
Thanks to our powerful API, MailChimp is becoming a sort of “Rosetta stone” for email marketing. We’ve been able to integrate with tons of other apps that also have APIs, like Magento, Highrise, Google Analytics, Paypal, Wufoo, Formspring, Drupal, Joomla, Wordpress, and so many more (here’s a list of plugins and integrations with MailChimp).
In some cases, we can take advantage of special functionality by making very specialized email templates.
For example, our Eventbrite integration called for pulling in event-specific data.
![Mailchimp App For Mac Mailchimp App For Mac](/uploads/1/2/4/6/124696051/612764662.jpg)
We’ve also got a special template for our SurveyGizmo integration (I’ll be blogging about this soon).
and for you social network users, we’ve even got a special Twitter email template that grabs your twitter profile info, recent tweets, number of followers, and twitter page design.
See also: MailChimp social integration features
Import by URL
Mailchimp App For Ipad
Let’s say you’ve spent a whole bunch of money putting together some kind of in-house publishing/CMS tool. It’s perfect for you, because it has multi-user access permissions, your company’s workflow process, and it ties in to whatever assets, databases, intranets and extranets you’ve got going in your company. It might even have an email marketing module, but your list has outgrown it and you want better tracking.
That’s when you’ll want to try MailChimp’s Import by URL feature. Basically, it’ll turn any web page that you create into a properly formatted HTML email:
That means you can publish news with your CMS like you always do, then automatically turn that into an HTML email that you send to your newsletter subscribers.
You can even code your CMS with “email stylesheets” in order to hide certain web page elements (like site navigation and footers) from showing in the email template. Tutorial: Turn any web page into HTML email Part 2
Be sure to also check out the modx newsletter example in this article.
Template Language
If you’re an advanced coder and you want to build your own HTML emails, then turn them into templates within the MailChimp app (for example, if you’ve been paid to setup a series of templates for one of your clients), you’ll want to look into MailChimp’s Template Design Language. There’s even a Dreamweaver extension and TextMate bundle! See also: Best practices guide for template language
Windows Live Writer, Blogo Desktop Clients
We were tinkering with Microsoft’s Windows Live Writer one day, just to see what it was all about. We noticed that it’s actually a really good publishing app, with a WYSIWYG that generates decently clean HTML code. No, really! It’s a nifty desktop app that’s built for bloggers (you basically configure it to publish to your Blogger, LiveJournal, TypePad, WordPress, or LiveSpaces blog, and it integrates with flickr, digg, youtube and twitter). It’s quite nice and super powerful. No, really!
If you’ve got a co-worker or client who isn’t very “browser friendly” and you want to give them a desktop application (but NOT Microsoft Word or Outlook, for the love of all things holy), this is worth a try. No, seriously!
You’ll find the settings you’ll need under Lists -> List Tools -> Blog Client Software
While we were at it, we also made it work with Blogo for the Mac.
Misc. Email Template Design Tools
But wait, there’s more! MailChimp is packed with all kinds of nifty template design tools to help make your emails beautiful:
- premium header library – A collection of premium header graphics that you can use in your HTML email templates (no crappy fonts)
- picnik integration – Don’t have Photoshop? Use MailChimp’s handy picnik integration to spruce up your templates.
- magic color picker - hey, how’d MailChimp know what your company colors are? where’d we get over 120 beautiful color palettes, and how’d you match them with all those header graphics?
- CSS inliner – We automatically fix your HTML email’s CSS so it doesn’t break in email programs
- Automatic plain-text generator – Yeah, making plain-text alternative versions of your HTML email is a pain. So we made it automatic.
- Merge tag cheat sheet for your email campaigns
- Mobile friendly campaigns – Automatic mobile device detection and formatting
GETTING STARTED GUIDE: How to set up a new connection?
ALL FEATURES EXPLAINED: All our features/functionality explained in detail - no app-specifics.
MailChimp is an extensive email marketing tool, and probably the most versatile out there! Targeted campaigns, newsletters, and automated messages together with a broad range of excellent and customizable templates and pre-made campaigns will make this a breeze. Below you'll find more detailed information, specifically for MailChimp integrations:
Video
This video shows an example of syncing MailChimp with Nimble.
Supported MailChimp Integrations
Authorizing MailChimp
We simply ask your login details and permission for access
For MailChimp, we need authorization per AUDIENCE. This means you need to set up a new connection for each AUDIENCE you want to keep in sync. You can choose from all your existing AUDIENCES in the authorization step after entering your login details.
If you already authorized MailChimp Audience(s) in the past or in any other PieSync integration, you'll be able to skip this step and choose from your CONNECTED ACCOUNTS.
[IF] Supported Conditions/Filters
You can sync one AUDIENCE per connection - PieSync needs you to authorize each MailChimp AUDIENCE separately
- STATUS IN AUDIENCE
- STATUS IN GROUP
- AVERAGE CLICK/OPEN RATE
- MEMBER RATING
- VIP YES/NO
- FIELDS (INCLUDING CUSTOM FIELDS)
- ALREADY EXISTING IN THE APP YOU SYNC WITH (e.g. Google Contacts / Depending on the app you sync MailChimp with)
PieSync can't include MailChimp segments. A segment is a custom filter you apply to look at your groups. As such, this can't be included in our rules.
[THEN] Supported Actions
- SUBSCRIBING/UNSUBSCRIBING FROM AUDIENCE
- SUBSCRIBING/UNSUBSCRiBING FROM GROUP
- APPLY/REMOVE VIP STATUS
- UPDATE FIELDS (INCLUDING CUSTOM FIELDS)
Below an example of two different rules providing the same result. The underlying message is to fine-tune your rules and not sync all of your contacts blindly to MailChimp. This video provides a more in-depth explanation.
Default Field Mapping
MailChimp has 3 standard fields, therefore, the default field mapping for MailChimp integrations with HubSpot will look like this:
PieSync syncs the default name field(s) that come with the apps. Sometimes they have a different structure in both apps you connect. E.g. first and last names are separate in app A and joint in a single field in app B. In the background, PieSync joins first and last names together from app A to B and separates them again from app B to A. Our algorithm is smart about which part it updates in app B.
Please note that the default fields will no longer sync/update after altering the correlating tags in MailChimp.
You can fix this by changing your fields back to the default setting:
- Go to your audience- Click on 'Settings', then go to 'audience fields and *|MERGE|* tags'- In the column 'Put this tag in your content:' change the tag of your first name field to FNAME and the last name field to LNAME (these are the default values)- Delete your sync and create it again.
Your custom made field will only appear in the customizable field mapping list after ticking the 'required' box visible above. This also implies that it's required to custom map that particular field in order to sync the contact data.
Customizable Field Mapping
You can custom map your MailChimp custom fields and any additional standard fields that aren't included in the default mapping yet. Bear in mind, a mapping between two fields can only exist if the types of fields are compatible. More information on Customizable Field Mapping here.
Additional Options
Currently, there are no MailChimp integrations on the PieSync platform that support our deletions sync.
Syncing Unsubscribes
In connections with MailChimp, where adding a tag in app B is a supported trigger (THEN), you are able to sync unsubscribes one-way. When a contact unsubscribes in MailChimp, we add the tag 'PieSync Unsubscribes' to that same contact in app B. This way, you are able to review this segment first before taking any action in app B.
The availability to sync unsubscribes is app and connection dependent. If the box (screenshot above) is not there to tick, it's simply not possible. We need to be able to detect deletions on one side and at the same time be able to create add the tag 'PieSync Unsubscribes' on the other side. More Information on Syncing Unsubscribes here.
Interesting Use Cases
Remote control subscribers
The first rule in a sync, by default, would just move contacts into Mailchimp. You can, and should, take control of this. Don’t sync blindly into Mailchimp ?!
You can remote control the state of somebody being subscribed in a list through your CRM. This results in a rule that lets PieSync’s 2-way synchronization shine: subscribers will get elegantly sent into your CRM with the same attributes.
Clean your lists automagically
When your newsletters are bouncing, chances ar: your contact info is out of date. Mailchimp cleans your list and stores that information on the contact. Send that information back to your CRM! In this rule, I’m updating the field of “background info” but you can just as easily choose to update a different field.
Transfer CRM segmentation to Mailchimp
There’s many different ways to segment a mailing list, and you can have PieSync assist you in that by sending over whatever information you have on customers in a different system, synced over to a custom field inside Mailchimp.
Sync Mailchimp Tags
MailChimp introduced tags in August of 2018! This means that you can also use Mailchimp tags in your sync as well!
You should first add the tag in your Mailchimp Audience before you are able to select the specific tag in the setup of your connection.
Thanks to the feedback we have already received, we created a list of popular apps that we’re going to work on very soon. By voting them up in our pipeline, YOU decide which connectors we’ll release first. If you don’t see your app on the list or need any further help, drop us a line - [email protected]. Don't forget to read our blog for the latest in productivity, apps, and technology!